Aura Chu
Creative direction · Brand strategy
Every creative choice should come from understanding the brand first.
Every creative choice should come from understanding the brand first.
Fashion
Collections, campaigns, and runways, each shaped around how a brand wants to be seen and who it wants to reach.
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Restaurant
Concepts, menus, and openings with a personality for customers to remember.
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Fashion
Collections, campaigns, and runways, each shaped around how a brand wants to be seen and who it wants to reach.
View projectsCatalogs, lookbooks, packaging, posters, and invitations with clear messaging and a place in the wider brand.
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Event
Launches, runways, galas, and dinners with an atmosphere that belongs to the brand.
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Art
Exhibitions, installations, performances, and portfolios presented in a way that stays true to the artist.
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Restaurant
Concepts, menus, and openings with a personality for customers to remember.
View projectsProduct
Campaigns, launches, and relaunches that shape how a product is seen and the audience it reaches.
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IIPhilosophy
Good creative work starts by understanding the brand, not by following trends.
Trends change overnight. The right questions need to come first: what a brand stands for, who it wants to reach, and how it wants people to feel.
My Creative PhilosophyIIIAbout
From Michelin-starred kitchens to backstage at New York Fashion Week.
My career brought me a vast range of experiences and taught me craft, storytelling, and how people connect with a brand. Through it all, I was always drawn to the conversations behind the work: what brands and people were trying to achieve, what was holding them back, and what they needed to understand about themselves.
- Raised in
- France
- Worked in
- Europe, North America, Asia
- Industries
- Culinary, modeling, hospitality, photography, event planning, fashion, education
IVServices
Creative concepts and strategy built around the brand.
Positioning, visual worlds, campaigns, and experiences shaped by what a brand stands for and who it wants to reach.
Brand Strategy & Positioning
Naming, messaging, audience
Creative Direction
Visual worlds, casting
Campaign Concepts
Shoot planning, production
Cultural & Experiential Projects
Events, installations, launches
VContact
I reply within 24 hours. We’ll set up a call to discuss your needs and decide whether we’re a good fit for each other.
Start a conversation- Primary location
- New York City
- Local time
- – in NYC
- Languages
- English, French
- Connect
- linkedin.com/in/aura-danton